About the Author
Jeeva Anna George is a Master’s in Economics and International Economics from the University of Nottingham, United Kingdom. Her professional experience includes her handling the economic and public policy affairs desk at Confederation of Indian Industry, Karnataka, and working with market research firms. Her Passion is to drive awareness on the gluten-free lifestyle in India. As a Celiac, she understands the challenges and hopes to improve the nightmare of living with this disease in India. To her, gluten-free is not a fad or an allergy. She now heads, Jeeva – A Gluten-free Venture. She was awarded AnthahPrerana, an Award by TiE Bangalore Chapter in November 2013. Apart from her focus on making India more aware of hidden diseases and supporting people with food intolerances, she is also an avid quizzer and a singer trained in Carnatic and Western music. You can see more of her work at www.facebook.com/GFIndia or www.glutenfreeliv.in Sheila Kumar is an independent writer and manuscript editor. On a personal note, she has a dual personality: there is SK, the rock music-loving, tai chi-practising free spirit and there is Mrs Kumar, the colonel’s wife, all chiffon and pearls. Sheila Kumar has given up trying to integrate the two.